At Phukethon, an international marathon festival in Asia, runners from all around the globe can partake in sports tourism. There are marathon distances of 42.195 km, 21.1 km, and 10 km certified by the International Association of Athletics Federations (IAAF). Additionally, there is a Runtainment program featuring Jelly Beach Run 5 km, Fun Run - Color Fun Run, and Running Expo with over 80 international sports brands at Saphan Hin Park, an iconic park alongside the ocean. The ultimate running route of Phukethon is a challenging one, going uphill from Rawai beach to “Promthep Cape” at a height of 200 meters above sea level. This event serves as a form of sustainable tourism as it invites local runners, runners from 14 southern provinces, and Thai and international runners from all over the world to join in a new page of history in Thailand.