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Since launching the collaboration in early 2024, iTAB’s popular Medal Ribbon Hanger has been offered as an optional add-on alongside any bookable event listed on Ahotu.com and Worldsmarathons.com. The personalised add-on allows participants to display their hard-earned medals and commemorate their achievement. iTAB manages the entire fulfillment process – from order handling to customer support and international delivery – ensuring a seamless, high-quality experience for every participant. Runner satisfaction has been consistently high, particularly among international participants who appreciate the convenience and global shipment. “We’re thrilled to mark one year of working alongside Ahotu and World’s Marathons,” said Gary Cove, Director at iTAB. “Our shared goal is simple – to help organisers offer meaningful experiences for runners, while growing their events and businesses. The response so far has been fantastic and we have expanded our global reach notably.” “At World Sports Group, we’re focused on giving organisers tools that drive value and growth,” said Charlotte Melchert, CEO of World Sports Group, which manages Ahotu and Worldsmarathons.com. “Working with iTAB allows us to offer runners something truly personal – and it’s effortless for organisers to implement. It’s a win-win. I can’t see any reason for organisers not using iTAB.” Race organisers already working with iTAB can also integrate the Ribbon Hanger (or Medal Insert) as an add-on directly within the registration flow at Ahotu or World’s Marathons. Through this partnership, iTAB and Ahotu are jointly committed to helping race organisers grow their events, reach more runners, and build stronger participant engagement – all while reducing operational effort. About iTAB iTAB is the centre-pin to the running event industry, providing medal personalisation to more than 650 events globally. Engraved with the runner’s name, finish time or a meaningful message, the iTAB elevates the medal into a personal memento that captures the precious memory of completing their running journey. About Ahotu Ahotu is the world’s largest online race calendar and endurance event discovery platform, listing over 55,000 events across running, triathlon, trail, cycling and more. It is part of World Sports Group, which also operates Worldsmarathons.com – a race booking platform used by organisers and runners across 194 countries.

Strava’s embedded interactive course routes are now accessible through Ahotu’s global event calendar. Users can explore details of a race course, including terrain, elevation, and other key information, in preparation for race day. They can also toggle between six different map types, zoom into specific course sections, and sync maps to their devices for seamless training and navigation. Ahotu is renowned for its comprehensive event calendar which, featuring 28 endurance sports and advanced filtering options, makes it easy to discover new races across the globe. Not only does Ahotu have an extensive archive of event data, but athletes can also book upcoming races directly through the platform. To enhance the user experience, athletes are able to filter for bookable events as well as races that feature a Strava course mapLas Vegas Great Santa Run. Charlotte Melchert, CEO of Ahotu, shared her excitement about the partnership: “Our mission has always been to inspire athletes to explore events across the globe, whether they’re seasoned marathoners or newcomers looking for their first challenge. By partnering with Strava, we’re taking this a step further. Athletes can now not only discover events but, thanks to Strava’s extraordinary route maps, also prepare more effectively.” Ahotu now features over 1,600 events with Strava maps, including well-known city marathons, such as the London Marathon and the New York Marathon. A full overview of the partnership can be seen here.

A New Frontier for the World of Triathlon The partnership will combine Ahotu’s extensive industry knowledge and powerful international reach with TRITON’s ability to breathe new life into the world of triathlon. Ahotu will help to expand the TRITON World Series to new markets in 2025 and 2026, extending from Portugal and Brazil to include the U.S., the UAE, Spain, Uruguay, China, Mexico, Singapore, and Germany. For their part, TRITON will be an active ambassador in promoting the Ahotu brand and its services across the globe. This new collaboration marks a fantastic development for the sport, as the two international brands join forces to expand TRITON’S innovative triathlon series to all four corners of the world. Charlotte Melchert, CEO and Founder of World’s Sports Group comments: “We are excited to partner with TRITON to bring their original triathlon series to new parts of the globe. Their creative approach to endurance sports aligns perfectly with our mission of connecting international athletes with exciting races abroad.” About World’s Sports Group With an outstanding global reach and advanced technology, World’s Sports Group is the leading channel for endurance events across the globe. Through Ahotu, the company offers the world’s most comprehensive racing calendar for endurance sports, covering running, triathlons, cycling races, and more. Ahotu provides athletes with detailed event information and advanced search functionality, making it seamless for users to find and book events in 195 countries. About TRITON TRITON is a groundbreaking new triathlon series that upends the traditional multisport format. Their two race series, TRITON 3 and TRITON 1, innovate all aspects of the competition and race formats, for participants, destinations and all stakeholders involved. With a non-competing clause and 3 different distances, TRITON’s race format is inclusive to all, inviting a broader audience and aligning with the company’s vision that “Everyone’s an athlete.”

Japan is a land of unparalleled beauty. From the tropical south, with its picture-perfect oceanscapes and dreamy island vistas, to the thousand-year-old castles that have witnessed some of the country’s most significant historical moments, there’s so much to discover in this incredible country. Of course, we think there’s no better way to explore all of this than with a runcation. In Japan, you can trace the historical footsteps of ninjas in the mountains, race alongside the Pacific Ocean, and run alongside deer and macaques in a UNESCO World Heritage site. In order to expand our reach of Japanese events, Ahotu is delighted to collaborate with RUNNET GLOBAL. Working with Japan’s number one running events platform allows us to help international athletes find even more exceptional races across the globe. What is RUNNET GLOBAL? RUNNET GLOBAL is the international, English-language version of the popular Japanese event registration platform RUNNET. It is specifically designed for non-Japanese speakers and international participants, allowing runners from around the world to easily find information and register for running events across Japan. In short, the platform simplifies the process for international athletes who want to experience Japan’s unique running scene. On RUNNET GLOBAL, you will find: A wide range of Japanese running events Detailed race information Simple, streamlined online registration Support and advice for international runners Ahotu’s Top Picks: 16 Running Races in Japan You Should Try Kumamoto Castle Marathon The magnificent Kumamoto Castle makes an impressive backdrop to this exciting city marathon. Built in 1607, the castle is the location of the last great samurai rebellion of 1877. Kumamoto, Japan 16 Feb, 2025 Tohoku Miyagi Revive Marathon Experience the beauty of Sendai, the “City of Trees”, on the Tohoku Miyagi Revive Marathon, which takes runners through the scenic routes of the northeastern Miyagi region. Proceeds go towards the reconstruction of the tsunami-affected area. Iwanuma, Japan 03 Nov, 2024 Kyoto Fukuchiyama Marathon This stunning marathon in Kyoto Prefecture is known for its scenic countryside course, taking runners past rivers, mountains, and historical sites like the 16th-century Fukuchiyama Castle. As challenging as it is serene, this marathon is loved for its welcoming atmosphere. Fukuchiyama, Japan 23 Nov, 2024 FunTrails Round Chichibu & Okumusashi 2024 marks the 10th anniversary of this tough trail race, which attracts experienced trail runners to Saitama Prefecture, just north of Tokyo. Explore rugged forests and mountain paths, and enjoy your reward: panoramic views of the surrounding countryside. Chichibu, Japan 16 Nov, 2024 Osaka Yodo-River Citizens Marathon This urban marathon takes place along the scenic Yodo River in Osaka. Its relatively flat course makes it ideal for both serious and amateur runners, who get to experience the beauty of Osaka’s riverbanks and cityscapes. Moriguchi, Japan 03 Nov, 2024 Ninja Trail Running Race The rugged terrain of Iga is considered to be the birthplace of ninjas, who secretly trained in the region’s mountains hundreds of years ago. Now it’s your chance to follow in their footsteps, racing alongside the very same paths at this unique and challenging trail race. Iga, Japan 03 Nov, 2024 Ehime Marathon Held in Matsuyama City, the Ehime Marathon has become a prominent race in Japan’s marathon calendar. Its scenic course showcases the city’s charm and the natural beauty of the Shikoku region, combining city and countryside in one race. Ehime, Japan 09 Feb, 2025 Ibusuki City Rape Blossoms Marathon Enjoy breathtaking views of Kyushu’s biggest lake, Ikeda, and the majestic Mount Kaimon, on this unique, beginner-friendly marathon. Keep an eye out for the rape (canola flower) blossoms, as well as the hot springs– they’re perfect to unwind in after the race! Ibusuki, Japan 12 Jan, 2025 Ishigaki Island Marathon This beautiful island marathon rewards runners with incredible coastal views and tropical scenery. Surrounded by the ocean, runners will also enjoy views of Mount Omoto on the marathon’s newly-designed, one-way course. Ishigaki, Japan 19 Jan, 2025 Okinawa Marathon Another race on the tropical paradise of Okinawa Island, the Okinawa Marathon combines urban and coastal scenery with fascinating landmarks. You’ll race past the World Heritage site of Katsuren Castle ruins, as well as through a U.S. military base. Okinawa, Japan 16 Feb, 2025 Okinawa 100K Ultra Marathon A race that is not for the faint-hearted! This challenging ultra takes place on tropical Okinawa Island, and rewards athletes with unbeatable landscapes of beaches, forests, and hills. The best part has to be the breathtaking views of the Pacific Ocean from the curved Nirai/Kanai Bridge. Yonabaru, Japan 15 Dec, 2024 Kochi Ryoma Marathon Discover the local culture and history of Kochi, in southwestern Japan, at the Kochi Ryoma Marathon. Enjoy traditional Japanese performances on this relatively flat course and find out why the marathon is named after the samurai Sakamoto Ryoma. Kochi, Japan 16 Feb, 2025 Tateyama Wakashio Marathon Following the stunning Wakashio coastal road, this challenging marathon is filled with scenic beauty and picturesque coastlines. Enjoy charming views of the Pacific Ocean and local beaches, and relax afterwards in one of the region’s many hot springs. Tateyama, Japan 26 Jan, 2025 Yakushima Ultra ECO Maranic This sustainability-focused race takes place on Yakushima Island, a UNESCO World Heritage site that is known for its natural beauty and challenging terrain. Keep an eye out for local deer and macaques when you hit the forest trails! Yakushima, Japan 12 Jan, 2025 Saitama Marathon The bustling city of Saitama takes centre stage at this epic marathon, which weaves through urban areas and the countryside. Modern architecture, the peaceful Arakawa River, and iconic landmarks like the Saitama Super Arena will keep you entertained from start to finish. Shintoshin, Japan 16 Mar, 2025 Itabashi City Marathon Discover a part of Tokyo that few visitors think to explore: the Itabashi district. This lively and diverse neighbourhood provides the backdrop to a flat and beginner-friendly course. The race is also known for its friendly atmosphere, making it perfect for new runners. Tokyo, Japan 16 Mar, 2025 Find Your Next Japanese Runcation With RUNNET GLOBAL We hope the list above has got you excited about running races in Japan. With its astonishing natural landscapes, iconic ultra-modern cities, and fascinating history, this country is the perfect location for your next running adventure. Want even more inspiration? Visit RUNNET GLOBAL to find even more races taking place in Japan.

Ahotu Silverstone Run Fest, 24th November 2024 at the Silverstone Circuit World’s Sports Group is thrilled to announce that Ahotu, the world’s most comprehensive racing calendar for endurance sports, will be the title sponsor of the inaugural Silverstone Run Fest. This landmark event rests on a new and exciting partnership with the cutting-edge sports events agency krono:sports. Taking place in November, Ahotu Silverstone Run Fest offers participants the unique opportunity to step onto the revered tarmac of one of the world’s premier F1 circuits. As the leading platform for endurance events across the globe, Ahotu is dedicated to helping athletes find their next epic adventure across 28 sports in 195 countries. With this partnership, Ahotu aims to enhance the participant experience by enabling users to book events directly from their platform, ensuring they can easily join the excitement of the Ahotu Silverstone Run Fest. A jewel in the running crown Join fellow runners this November at the inaugural Ahotu Silverstone Run Fest and race on Silverstone’s world-famous tarmac. Navigate the famed Stowe Corner, Vale, and Hangar Straight and follow in the tire tracks of Formula 1 legends like Hamilton, Senna, and Schumacher. The event caters to all fitness levels by offering a variety of distances, including the flagship half marathon, a 10K, a 5K, and the child-friendly Family Mile. Seasoned runners and casual joggers alike have the fantastic opportunity to tick off a legendary F1 course from their running bucket list. A perfect time to run November marks the bookend to the running season, making the Ahotu Silverstone Run Fest the perfect opportunity for runners to achieve a personal best. It’s the last chance of the year to push your limits and end the season on a high note, all while racing on one of the most prestigious F1 circuits in the world. Charlotte Melchert, founder of World’s Sports Group, comments: “We are absolutely delighted to become the title sponsor of such an exciting race. Krono:sports are known as leaders in the field and the new partnership aligns with our vision of expanding our presence in the global endurance sports market. The possibilities are endless.” Renato Capone, co-founder of krono:sports, also comments: “We are thrilled to welcome Ahotu as the headline sponsor for the inaugural Ahotu Silverstone Run Fest. Ahotu’s dedication to the running community and their commitment to supporting events worldwide makes them the perfect partner for our festival. With their support, we are confident that the Ahotu Silverstone Run Fest will be an extraordinary experience for all participants, setting a new benchmark in running events. We look forward to a successful and exciting collaboration with Charlotte and the entire World’s Sports Group team.” A new collaboration is underway between World’s Sports Group and krono:sports (L-R: Charlotte Melchert, from World’s Sports Group; Renato Capone and Craig Thornton from krono:sports; and Tom Watson, from Silverstone). About World’s Sports Group With an outstanding global reach and advanced technology, World’s Sports Group is the leading channel for endurance events across the globe. Through Ahotu, the company offers the world’s most comprehensive racing calendar for endurance sports, covering running, triathlons, cycling races, and more. Ahotu provides athletes with detailed event information and advanced search functionality, making it seamless for users to find and book events in 195 countries. About krono:sports krono:sports is a cutting-edge sports events agency who are extremely passionate about delivering exceptional participant events. They use their expertise to help organisers create the best experiences possible., supporting the delivery of events where over 250,000 participants take place annually. krono:sports is as confident when working alongside a major event with a large event budget as they are delivering a bespoke event for clients with smaller numbers. For more information about the Ahotu Silverstone Run Fest and to register for the event, visit www.silverstonerunfest.com. To explore more about Ahotu, visit www.ahotu.com. For all sponsor and brand partner enquiries, please contact: partners@worldssportsgroup.com. For event enquiries, please contact: partners@silverstonerunfest.com.

Ahotu, the world’s most comprehensive endurance sports event calendar, and The Feed, the world’s largest sports nutrition marketplace, are excited to announce a new partnership designed to elevate the athletic experience for endurance sports participants. This collaboration brings together two industry leaders to provide unparalleled benefits to athletes, promoting better performance and increased participation in endurance events. As part of this partnership, the Ahotu Nutrition Club at The Feed will be launched, which offers significant savings on sports nutrition products. This initiative is tailored to help athletes fuel their journeys with high-quality nutrition, ensuring they perform at their best at every event. Club members will also have access to The Feed’s personalised nutrition plans and recommendations, with experts offering advice to optimise diet and performance. A Joint Commitment to Athlete Success Both Ahotu and The Feed are committed to supporting athletes at every stage of their journey. This partnership underscores a shared dedication to promoting health, wellness, and performance through access to premier sports events and top-tier nutrition. Charlotte Melchert, CEO and founder of World’s Sports Group, comments: “I am impressed by how The Feed has grown their business and built a loyal user base by providing an outstanding selection of nutritional products, a great customer experience, and innovative ways of marketing. Our users invest a lot of time and devotion into their sports–the right nutrition is key to an improved performance and the enjoyment of events!” Matt Johnson, founder of The Feed, also comments: “We are excited to announce our partnership with Ahotu, a company revolutionizing race registration for athletes. This complimentary collaboration is a win for all. By joining forces, Ahotu and The Feed are dedicated to helping athletes find their next challenge and simplify the process of finding the nutrition they need to excel.” With this new partnership, Ahotu and The Feed are poised to set a new standard in the endurance sports community. With their combination of expertise and resources, the future of endurance sports is brighter and more exciting than ever.